Having worked with India's leading economic research agency, she has a natural flair for numbers and analytics. Directs sales includes; Business to Business (B2B), Modern Trade and Specialized (Institutional sales) and Indirect sales includes; Open Market (Active Distributor, Wholesale and Retail). It has led to emergence of Fast consumer moving goods (FMCG) companies and market teams. Find out why it happened... Our ace stock picker is ready to capitalise on a big growth opportunity. The third indicator is Merchandising Standard which directly relates to product assortment and standard look of success (LOS), LOS has to do with the standard style of shelving and all branding accessories utilized during shelving. Hands-on and The aim of this essay is mainly to highlight and discuss the concepts and intricacies of modern trade and its impact on the FMCG industry. With solid research and in-depth analysis Equitymaster is dedicated towards making its readers- smarter, more confident and richer every day. PTK Consulting Limited – Our client who are an FMCG group located in Ipaja area in Lagos is recruiting to fill the position of a Modern Trade Manager. Website: www.equitymaster.com. Food categories such as salty snacks, cheese, biscuits, noodles, breakfast cereals and chocolate in MT clocked over 20% growth during 2011. Modern Trade accounts for more than 10% of HUL's overall FMCG sales at present. Further, one in every five urban shoppers now frequents Modern Trade in the form of super or hyper markets. But MT still continues to be an urban phenomenon. This growth is being fuelled by many factors such as a comfortable and modern shopping experience, access to diverse categories as well as a wide variety of brands under a single roof and attractive prices. The growing clout of MT saw this retail channel growing by 28% in FY11 that has powered the 18% rise in overall FMCG sales for the year. The smallcap rally has enough steam left in it. Features of Field Force Connect App: 1, 300 billion and an average annual growth of about 11% per annum over the last decade". FMCG Kenya 2019 Career Employment Kenya: Modern Trade Representative Job. This faster growth of certain product categories in MT have led to the emergence of private label brands. FMCG Packaging Design for Modern trade and e-commerce. Bachelor’s degree or certifications in Sales or other relevant fields. Post a comment on "Is Modern Trade the future growth driver for FMCG?". All content and information is provided on an 'As Is' basis by Equitymaster. Going forward, Nielsen expects modern trade to continue its stellar performance, clocking growth of more than 25% in line with the current 28%, and so it will further increase its penetration. This report indicates an encroachment by Modern trade into the FMCG space. Telephone: +91-22-61434055. admin October 13, 2020. This growing importance of MT has also resulted in FMCG companies setting up sales and marketing teams dedicated only to MT. For example, refined edible oils witnessed considerable "uptrading" from the regular edible oils to premium refined edible oils in the MT channel in 2011. Clearly Modern Trade is complementing the growth of FMCG business. They visit MT stores but also rely on the neighbourhood Kirana stores (General Trade) to replenish day-to-day convenience shortfalls. This is not directed for access or use by anyone in a country, especially, USA, Canada or the European Union countries, where such use or access is unlawful or which may subject Equitymaster or its affiliates to any registration or licensing requirement. Since 1996, Equitymaster has been the source for honest and credible opinions on investing in India. The difference between Traditional Trade and Modern Trade is that Traditional trade is a broader organization of building trades which have the resources of working for places that have historic preservation and Modern trade has the resources of working for places that have a modern touch such as supermarkets and fast moving consumer goods. Compared with other global markets, South Korea and China demonstrate the highest uptake of online FMCG, where e-commerce has already reached 18% and 16% market share of their respective FMCG markets. Reveals His Secrets. "Over the next 12 years, we expect e-commerce itself to be 11 per cent of FMCG sales, an 8X growth from its current size, Sameer Shukla, executive director, retail measurement services, South Asia, Nielsen (India), told reporters here. : 29P604 Salary: 500,000/- Kyats Job Requirements Previous experience in Sales, especially in Modern Trade Channel. All FMCG Sales Modern Trade jobs in India on Careerjet.co.in, the search engine for jobs in India As the open market channel declines, modern trade continues to craft the future of the FMCG sector. Across the globe, there is a huge demand for essential commodities ranging from food supplies, … This sales channel has not only nudged consumers to make more impulse purchases but has also led to the growth of premium products and incubated new product categories. - Responsible for NPD listing in national accounts. Apart from that, MT has coaxed consumers to opt for more premium products. Modern Trade has opened up an important sales channel catering to the growing urban shoppers who have strong purchasing power and with more choices, a willingness to experiment. Hindustan Unilever (HUL) claims that in, certain categories, its sale volumes through modern trade are growing faster than through general trade. Judging by the stipulation by Hans and Torben (2003, p.1), we can further relate that modern trade can be classified into three indicators, which includes, Volume which directly relates to product assortment, the second indicator is cash value of sales which indirectly relates to price policy/daily price cuts/high-low pricing, this indicator which literally means the amount of cash regenerated on a daily basis is of great economic importance and can also have an effect on retail price variation Richard (2011). In 2011, packaged rice and packaged atta retailed through MT registered brisk double-digit growth. Feel free to reach me @ 9176707070. Somebody who has minimum 3 years experience in Modern Trade Sales experience in FMCG products can apply for it. By using this site, you agree to this use. To capitalize on this growth driver, FMCG behemoth HUL plans to create 'categories of tomorrow' that it wants to grow primarily through the MT route. Dabur India gets 60% of its Activ Fibre juice sales from the organized retail stores. India. IN MODERN TRADE IN INDIA,IT IS BETTER PARENT COMPANY GO FOR SOME IMPROVEMENT METHODS,LIKE COST CUTTING,AND BETTER WAY OF COST MANAGEMENT,REPORTING MANAGEMENT,INVENTORY MANAGEMENT.I GOT SOME AND PROJECTS. Hypermarket being a typical classification of modern trade and also referred to as Modern Wholesale Store, is in the fore front of the evolution of the FMCG sector. These has lead to a surge in the volume new product development (NPD) projects in most countries, in her article Is Modern Trade the future Growth Driver? Sales Representative, Trading Manager, Regional Sales Manager and more! Covid-19 Proof Multibagger Stocks - Download this FREE Report Now. We and third parties such as our customers, partners, and service providers use cookies and similar technologies ("cookies") to provide and secure our Services, to understand and improve their performance, and to serve relevant ads (including job ads) on and off LinkedIn. Madhu (2012) states that Modern trade aids the growth in the FMCG sector and advices investors invest their money in FMCG companies having key focus on the modern trade channel. Modern Trade Representative Job. Understanding of sales performance metrics and process. Join Us on YouTube Now. Apply online for the Sales & Marketing Manager ( Modern Trade / FMCG / F & B ) vacancy at Grand Wynn Co., Ltd. in Yangon today. Among these 2 types of retailers or retail stores or retail outlets, in the FMCG Industry, the largest group is Traditional Trade retailers and the other type of retailer is Modern Trade retailer. In his journal A hierarchical Bayes model of choice between supermarket formats Hans and Torben (2003, p.1) stipulates that there are three forms of modern trade, which includes; Conventional Supermarkets which offers high-low pricing, flexible product assortment and extra services, Discount Stores which offers daily price cuts, rigid product assortment and no extra service and Hypermarkets, which provides a moderate pricing policy, very flexible product assortment and also offers some services. Equitymaster is not an Investment Adviser. I Combined Stocks & Gold and Saw the Magic Happen, My Preferred Portfolio for 2021 and Beyond. Comments are moderated by Equitymaster, in accordance with the, Your Ultimate Guide to Penny Stock Investing, 10 Rules for Successful Long-Term Investing, 15 Mistakes to Avoid while Investing in Stock markets, The Secret to Increasing Your Trading Profits Today, 15 Mistakes to Avoid while Investing in Stock Markets, Foreign Direct Investment in multi-brand retail, 'Essential' Smallcap Stock Recommendations, A Rare Chance to Invest in Potential Multibaggers in 2021, Free Report: Multibagger Stock Ideas 2021. Any act of copying, reproducing or distributing this newsletter whether wholly or in part, for any purpose without the permission of Equitymaster is strictly prohibited and shall be deemed to be copyright infringement.LEGAL DISCLAIMER: Equitymaster Agora Research Private Limited (Research Analyst) bearing Registration No. Information herein is believed to be reliable but Equitymaster does not warrant its completeness or accuracy and expressly disclaims all warranties and conditions of any kind, whether express or implied. CIN:U74999MH2007PTC175407. Copyright © Equitymaster Agora Research Private Limited. For more information, see our Cookie Policy. Also known as organized retail, this retail format started in India in the early 1990s, and since then has slowly been gaining in importance. • Modern trade can be conducted at any time anywhere in the world even when the consumer is flying over skies or inside a moving train. Sorry! As a result, Modern Trade contributes to 10 percent of FMCG sales for urban India and has grown at par with the overall market over the last year. Amit and Deepika (2015, p.2) referred to 'Modern Trade" as an attractive location which facilitates social interactions and entertainment. Amit and Deepika (2015, p.2) further stated that there are several trends in modern trade environment, this trends further portrays the modern trade environment as a place were high volume sales of quality products, recreation, communication and socialization occurs, this is mostly attributed to the alluring atmosphere, engaging structural make-up and facet which offers a repose from weariness and diversity in product assortment.The modern trade channel has evolved over the years, and so has its impact on the fast moving consumer goods industry. E-commerce is around 10 per cent of modern trade, while modern trade at present is 10 per cent of FMCG sales. 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